Alpine is currently in the midst of a significant crisis. The team is struggling with internal cohesion and performance issues. Despite CEO Luca De Meo’s efforts to clarify team goals, uncertainties persist. The French squad’s objective in Spain is to boost their points tally and climb up the standings. David Sanchez, a former Ferrari engineer, has recently joined the team amidst these turbulent times. However, the most unexpected development is Alpine’s announcement of Flavio Briatore’s return to Formula One after 14 years, as Executive Advisor.
“Briatore will predominantly focus on top level areas of the team including: scouting top talents and providing insights on the driver market, challenging the existing project by assessing the current structure and advising on some strategic matters within the sport.” – Motorsport.com
Briatore’s role extends beyond its initial impression. He will focus primarily on high-level areas such as talent scouting and insights into the driver market. Evaluating the current team structure, and advising on strategic matters are also some aspects he will look into.
Speculations about Alpine’s future have been rife for weeks, with the team denying rumours of an imminent Formula One exit. There are also discussions about Alpine potentially becoming a customer team after 2026, relinquishing their Renault engine. With Esteban Ocon set to depart after the season, Alpine faces the task of rebuilding its driver lineup.
A Journey from Business Ventures to Formula One
Born on April 12, 1950, Flavio Briatore has ventured through multiple business endeavours, ranging from ski instructing to restaurant management and door-to-door insurance sales. His early career took a tumultuous turn when his involvement with the Paramatti Vernici paint company led to his arrest on several counts of fraud. Evading a prison sentence, Briatore fled to the Virgin Islands during his legal proceedings.
His entry into Formula One was facilitated by Luciano Benetton, who appointed him as commercial director of the Benetton F1 Team. Later promoting him to team principal.
Under Briatore’s leadership, Benetton F1 achieved notable success, particularly with Michael Schumacher, whom Briatore recruited from Jordan in 1991. The team built around Schumacher secured victories in races like Spa in 1992 and Estoril in 1993. And ultimately clinching the 1994 and 1995 Drivers’ and 1995 Constructors’ Championships.
Schumacher won his first championship in the Australian GP ’94
Success brought greater scrutiny, leading to several allegations of cheating against Benetton. The FIA had banned several electronic aids for the 1994 season to emphasize driver skills. However, Michael Schumacher’s controversial win in Brazil gave rise to suspicions. Later in the season, a pit stop fire involving driver Jos Verstappen led to an investigation. This revealed a tampered fuel valve that allowed faster refuelling. Although Benetton blamed equipment manufacturer Intertechnique, they were found guilty but not punished.
The deaths of Ayrton Senna and Roland Ratzenberger at Imola brought further controversy. Accusations were that Benetton, McLaren, and Ferrari were still using banned traction control. However, Benetton was fined for delaying the submission of their engine management systems. They avoided punishment for hidden traction and launch control software due to a lack of evidence of its use.
Following Imola, the FIA introduced emergency regulations to reduce car speed, causing further issues and high-speed crashes.
The “plank” was one of these tactics; it was a piece of wood fastened to the car’s underbelly that raised the ride height and decreased downforce while simultaneously keeping an eye out for excessive wear. According to the regulations, the plank had to measure a standard 10 mm, plus one for wear. After the Belgian Grand Prix, Schumacher’s car clocked in at 7.4mm, 1.6 under tolerance leading to disqualification.
At the British GP, Schumacher’s team delayed serving a penalty, resulting in another inquiry and substantial fines. Schumacher was also banned for two races but still won the championship in 1995 before moving to Ferrari. Without him, Briatore struggled and was replaced by Dave Richards in 1997.
Return To Formula One
Flavio Briatore returned to F1 in 2000 as a manager to Spanish driver Fernando Alonso when Renault bought the Benetton F1 Team. Alonso first drove for Minardi. Later taking the role of test driver of Renault and soon took away the seat from Jenson Button at Renault itself. The Spaniard won two back-to-back championships in 2005 and 2006.
2008 saw one of the biggest controversies in the sport’s history, the infamous “CrashGate Scandal”.
In 2007, McLaren, pursued Flavio Briatore’s prized asset, while Briatore had a stable of drivers including Mark Webber and Nelson Piquet Jr, who underperformed for Renault and faced little loyalty. The major scandal that year, Spygate, involved McLaren possessing detailed Ferrari technical information. Briatore accused McLaren’s Ron Dennis, and although McLaren initially avoided punishment, new evidence from Fernando Alonso, unhappy at McLaren and outpaced by rookie Lewis Hamilton, led to a $100 million fine and exclusion from the constructors’ championship.
Alonso, managed by Briatore, returned to Renault after the season. Yet Renault themselves weren’t innocent in the Spygate scandal, as they had acquired information “including, but not limited to the layout and critical dimensions of the McLaren F1 car, together with details of the McLaren fuelling system, gear assembly, oil cooling system, hydraulic control system, and a novel suspension component used by the 2006 and 2007 McLaren F1 cars,” according to an FIA statement. Renault found guilty of having McLaren’s technical information, faced no penalties.
Taking aid from chief engineer Pat Symonds, Favio Briatore started planning the exact moment and turn at which Nelson Piquet Jr. would crash. This led to the deployment of a safety car, leading to Alonso winning the Singapore GP.
Piquet Jr crashed in the 2008 Singapore GP.
Allegations of race fixing surfaced following Piquet’s contentious departure from Renault in 2009. The FIA charged Renault with conspiracy in September ’09 offering Piquet Jr. immunity in exchange for his testimony. Despite Briatore and Symonds threatening legal action against Piquet Jr., Renault eventually chose not to contest the charges. Both Flavio Briatore and Symonds left the team.
Despite the mounting evidence against him, Briatore continued to plead innocent. Nonetheless, the FIA imposed a lifetime ban on Briatore from all sanctioned events. They also barred any drivers he managed from obtaining a Superlicense, effectively ending his involvement in Formula 1. FIA showed leniency towards Renault for their swift action following the allegations. The team received a two-year probation with the condition that any similar future misconduct would result in a lifetime ban.
On January 5th, 2010 the French court overturned the ban and awarded Briatore €15,000 in compensation. The FIA accepted the court’s decision and in April ’10 they announced a settlement with both. Both men agreed not to work in Formula One until 2013, or any other FIA-sanctioned championship until the end of 2011.
Despite the controversies that have defined his career, Flavio Briatore remains a polarizing figure in Formula One, now poised to influence Alpine’s trajectory in his new advisory role.
Read our preview of this weekend’s Spanish Grand Prix here
One reply on “Flavio Briatore Returns to Alpine in an Advisory Role”
[…] season, this shows that the team is heading in the right direction, and also coinciding with the return of former Renault team principal Flavio Briatore to team as an executive […]